You might think running Strapp Metal is just messing around with handsome bodybuilders in underwear, oiling up incredibly muscular men and playing dress up with very large gorgeous guys. But what do you think actually makes these demigods look so good?
Lifting? Diet? Consistency? Dedication? No, it’s none of those things at all.
It’s the months of planning and hard work that the design team puts into planning a Strapp Metal collection. They deserve all the credit for why Eddie looks like that.
Take our Summer ‘26 collection. To bring it to life, the design team completely reorganised our manufacturing pipeline from the ground up. Last year they visited the world’s largest manufacturing trade fair in the world, Canton Fair in China, to find and connect with trusted designers that could bring our designs to life. They brought thousands of possibilities back with them, and spent weeks using complex gay alchemy to condense them into Summer ‘26.
This trip was filmed before the collection launched, so if you enjoyed Summer ‘26, you’ll probably spot early prototypes of a few favourites.
Strapp Metal doesn’t half ass anything, so before the launch, the design team flew back out to China so they could work on these prototypes (samples) with the manufacturers in person. Seeing the full production capabilities of our new manufacturing partners, putting names to faces and building relationships is all part of the process.
And so is taking three shopping trips to buy so, so many blind boxes.
Enjoy the unboxing video at the end!
Stay dubm, sluts
Producer Jake