We knew our Summer ‘26 collection needed to be seen in the sunshine. It’s tiny shorts you’re constantly nearly flopping out of. It’s stringer vests that couldn’t hide a nipple if they tried. It’s sick ass sunglasses that make you look like a hot douchebag. You think we’d just get some muscle boys in the studio and call it a day?
Nah, Strapp Metal always does too much, and we can’t do anything less. So Lee found us a five floor sea view hillside mansion in sunny Sitges where the Summer collection (and the oiled up muscle) would really shine.
It also wouldn’t be a Strapp shoot without fifty unexpected problems to solve - such as delays on deliveries we needed for this trip. Not being delivered until the day we flew. Then being delivered to the wrong address. Just to name one. Not that I’m bitter.
As usual, we pulled it out of the bag anyway, and I’m really proud of what we shot this trip. Yeah, I know I say that about every collection. But the Strapp Boys never fail to impress me with the creative campaigns they pull together and how much fun we have along the way. Even when shit inevitably goes wrong. It’s why I love bringing you these vlogs - every shoot’s an adventure.
That’s cheesy as hell, imagine I wrote something less shit than that. Maybe I’ll rewrite this part. Maybe I won’t. Part of the adventure.
Stay dubm, sluts
Producer Jake