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Producer Jake

FOLSOM EUROPE 2026

You can’t keep a Strapp Boy down. But damn. They keep trying.

Folsom Europe 2026 was a challenging time. Despite months of planning and advice from industry professionals, we were left without any of the stock from our new DEVASTATION collection. As you may know, we’d planned to launch it at the Folsom Europe Streetfair. We sucked it up, we turned it out, and we did it anyway.

But the far worse news came when we got home. You’ll see that at the end of the video, but it’s going to be something we’re dealing with for months. At least. 

This vlog documents the whole journey, from our bright-eyed arrival in Berlin, to getting the bad news, to the streetfair where you lot made our day.

You guys brought the party. You made it an absolute blast, and we can’t thank you enough.

The whole Strapp team had the best time that day despite all of the stress that surrounded it, and we were really feeling the love. It’s always going to be a pleasure to meet you all.

And lastly, keep tagging us in your Folsom photos! We want to see your looks!

Stay dubm, sluts

Producer Jake

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